A market exploration program for Penang startups to explore and establish business connections in the Thailand market.

We are looking for applicants from industry focus of either of below:

E-Commerce/ B2C
Financial Tech/ Insure Tech
Health Tech
Tourism Tech
Software as a Service (SaaS)

Helping Startups Build Markets Beyond Borders

Market Access Thailand Program facilitate successful market entry for Penang startups into Thailand by developing meaningful connections and association for the following activities:

  • New Market Penetration
  • Technology Licensing
  • Venture Partnerships
  • Market Collaboration
  • Market Exploration

Grab the chance to be sponsored to participate in the Thailand main tech event this year:

2024 : Techsauce Global Summit, Bangkok, Thailand


  • Minimum revenue as at FYE 2023 is RM500,000
  • Minimum years in operation is 2 years as at FYE 2023.
  • Penang-based tech startups only.
  • Have dedicated sales or marketing or business development unit.
  • Able to fund the trip to program destination although it will be partly subsidized by Digital Penang.
  • Investment-backed at Pre-Seed or Seed venture is a bonus.
  • Must fully owned the IP of the technology; not a distributer or reseller.
  • Have plans to expand into the market access destination by establishing a company in the market.
  • Registered with Digital Penang Database (Click Here)


Below are some of the commitments you need to commit in different phases of this program:

  • Conduct relevant market engagement activities and submit a Pre-Program Report outlining your prior engagements.
  • Develop business partnerships, collaboration or technology licensing via this program.
  • Fully attend all program activities arranged by Digital Penang.
  • Ensure to meet all reporting requirements during the different phases of the programme.
  • Founders must attend this program.

Briefing Schedule for this program is as per the schedule below:

– To be updated –

Submission Deadline: 30 March 2024

Market Immersion Indonesia 2024

A 3 months market immersion program for qualified startups looking to established a venture based in Indonesia as a marketing / sales arm to expand into the Indonesian market. This program will be conducted with Digital Penang’s program partner in Indonesia. It will be a series of activities where selected participants will need to commit, leading to the eventual setup of an Indonesian branch marketing office. 

This program is only open to previous selected participants of the Market Access Programs.

Market Access Indonesia 2023

UN Sustainable Development Goals:

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